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TEAM

Classifying Sports Fans

Mariah Warner, Jacob Kepes, Rudolph Perkins, Sujoy Upadhyay, Ryan Moruzzi, Deepisha Solanki

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Based on self-described fandom alone, some groups may represent an untapped market that is currently overlooked. Can we, therefore, better predict different fan activities by considering self-reported fandom and various demographic data? Our goal is to identify and anticipate the populations engaging in these activities to develop more targeted marketing strategies.

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